Our Story

From a 16-year-old's dream to a brand loved by thousands

Where It All Began

My Jewellery Love was born from the boldest kind of dream — the kind only a 16-year-old can have. While studying in 10th standard, Sachpreet Kaur (Twinkle Kalsi) began selling jewellery to her friends and family, driven by pure passion and an eye for beautiful design. With no grand plan, just genuine love for jewellery and an entrepreneurial spirit, she laid the foundation of what would become a beloved brand.

A Sister Joins the Journey

As the brand grew, Sachpreet was joined by her sister Jaspreet Kaur, and together they took My Jewellery Love to the next level. Jaspreet brought her creative energy and a natural flair for storytelling in front of the camera — she began creating jewellery videos that connected with women everywhere. Her warmth and style quickly resonated with audiences, and she has since become a well-known influencer in her own right.

The Instagram Moment

In 2019, everything changed. The sisters took their love of jewellery to Instagram, and the response was extraordinary. Audiences discovered their unique combination of stunning pieces, relatable personalities, and an authentic behind-the-scenes view of the brand. Followers grew rapidly, and My Jewellery Love found its place as a trusted name in the world of affordable luxury jewellery.

Our Philosophy

We believe jewellery is more than an accessory — it's a story you wear. Every piece in our collection is designed to celebrate your individuality, whether it's a delicate everyday layer, a statement bridal set, or an elegant hair accessory for a special occasion. Affordable luxury is not a compromise; it's our promise.

Quality & Craftsmanship

Each piece is thoughtfully curated and quality-checked to meet the high standards our customers have come to trust. We work with carefully selected materials — from lustrous gold-toned finishes to fine detailing — ensuring that every jewel you receive feels as precious as it looks. Our bridal and occasion collections undergo an additional layer of review, because we know these moments matter.

14 Years. Thousands of Smiles.

From that first sale to a school friend, to being part of weddings, anniversaries, and everyday moments of joy across the country — Sachpreet and Jaspreet have built something truly special. The trust their customers place in them is their greatest recognition, and it's what drives them to keep creating pieces that you'll treasure forever.

"Affordable luxury. Timeless design. A sisterhood built on love."